Better health and better care at a greater value are the core goals of the Lehigh Valley Physician Hospital Organization (LVPHO), a provider-led, preferred provider organization. This regional partnership of doctors and hospitals educates its 1,300+ member physicians about the value and principles of Choosing Wisely®. By using advanced data analytics to identify patients who may benefit from a provider conversation, to educating providers on evidence-based practices, the LVPHO and Choosing Wisely® are making substantial gains toward quality, affordable health care for everyone.